At the intersection of fine-art, science and technology, you'll find the Mola Softlight. The combination of our proprietary MLDR parabolic lighting design (Multi Layer Diffractive Reflectance) and our specially formulated coatings and finishes enable us to harness the pillars of quality light: Light Output, Light Shaping and Light Distribution resulting in the finest photographic lighting possible.
Walter Melrose, Mola Softlights, Inc.
Mention beauty dishes around a group of photographers – working or enthusiast – and invariably Mola Softlights will play a prominent role in the discussion. Walter has had a passion for perfecting photographic lighting, and a dream to build a product that all photographers can benefit from. He studied photography at Sheridan College in Oakville, Ontario and has certificates in art and design from OCAD University, the largest and most comprehensive art, design and media university in Canada.
Over the past 35 years, Walter has secured his dream to develop the Mola 'softlight', an essential fixture in the utopia of portraiture.
In December of 2018 Mola joined the PromarkBRANDS group of companies who specialize in manufacturing and distribution of photographic lighting and accessories. All operations will continue in PromarkBRANDS Bartlett sales and manufacturing facility just outside of Chicago, Il.
Photography is capturing something that you see,
something you want others to see
...and I want to feel it - Baddy Gold
When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
If I didn't have my camera to remind me constantly, I am here to do this, I would eventually have slipped away, I think. I would have forgotten my reason to exist.
Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures.
Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.